November 27, 2018

If you’re like I am, your inbox has been jammed with offers for Black Friday and Cyber Monday since last week. It is a bit overwhelming to be honest, but I have to remember that I’ve made purchases from every single company on the list, and I’ve opted into communicatio...

November 12, 2018

Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation.

It was a wonderful opportunity to review TerraProForma's research findings and Play the Field pilot learnings that:

1. Support a business case for the use of augm...

October 25, 2018

Fake news and fact versus fiction dominate our modern dialogue. A positive outcome of this sometimes tiresome discourse is that we’re becoming more critical of information sources. We’re also increasingly aware of “news bubbles” or “feedback loops”, where we only hear...

April 24, 2018

Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve engagement with their customers and extend their reach. 

The first is “prosumersim” (see below), and the second is merging the digital and...

April 11, 2018


In my last blog I referenced a whitepaper produced by MGM Resorts International called “The Truth About Entertainment.” This paper reminded me of another set of insights that I found very impactful.

Way back in 2011 I saw a presentation, “Researching Players’ Needs an...

April 3, 2018

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engage with entertainment in the 21st Century.

September 30, 2017

Today’s blog addresses two trends. Customer experience (CX) is being enthusiastically embraced by businesses, and augmented reality (AR) is being observed with reservation. We suggest that there is a natural connection between these two trends and that opportunities ar...

September 13, 2017

I regard [Augmented Reality] as a big idea like the smartphone... it’s for everyone.

–   Apple CEO Tim Cook, in an interview with the Independent, February 10, 2017

Yesterday (September 12, 2017) Apple unveiled its latest iPhones and their features – the i...

May 18, 2017

For the casino industry, public perception is a serious business issue, and one that is often underestimated.

Last weekend I was enjoying some down time, reading magazines, when I came across and article that reminded me of the negative way in which casinos are viewed b...

April 17, 2017

As of Canada Day next year (July 1, 2018 for our American and international readers), cannabis will be legal in Canada, if the Cannabis Act, which was introduced in Parliament last week, receives Royal Assent. What will this mean for businesses in Canada, particularly...

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