Speak to me
We all have products we love and places we like to do business. My admiration for Fluevog, for example, is well documented. But I have...
Welcome
This has become a rather eclectic blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends.
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Kara Holm
- Dec 19, 2019
- 5 min
What's in Store?
This content was originally posted November 27, 2018. If you’re like I am, your inbox has been jammed with offers for Black Friday and...
Kara Holm
- Nov 12, 2018
- 1 min
Gamify Your Resort
Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation. It was a wonderful...
Kara Holm
- Apr 11, 2018
- 5 min
Segmentation for Success
In my last blog I referenced a whitepaper produced by MGM Resorts International called “The Truth About Entertainment.” This paper...
Kara Holm
- Apr 3, 2018
- 4 min
Entertainment as an opportunity
Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag
karaholm
- Jun 13, 2017
- 3 min
Specialization: they call me the milk guy.
I have been to three different Atlantic Superstore locations in the last week looking for our favourite ice cream, which is out of stock...
Kara Holm
- Oct 29, 2016
- 3 min
The Age of Personalization
Late to the party, my daughter Gala convinced me to download Bitmoji this week. Now I too have my own personal Emoji that can express my...
Kara Holm
- Aug 19, 2016
- 4 min
In Praise of the Sandwich
There are a number of stories that refer to the creation of the sandwich. They vary in detail, but the basic facts are the same. Context:...
Kara Holm
- Jul 6, 2016
- 5 min
The most common reason loyalty programs fail to achieve great results
Today’s blog is going to reveal something that’s obvious. I’m almost embarrassed to say it out loud, but I feel compelled to because even...
Kara Holm
- Apr 15, 2016
- 6 min
Making your point: loyalty programs & communication
Dear Readers: You will be happy to know that since becoming a PC Plus member I have redeemed points valued at $250 and that my current...
Kara Holm
- Nov 13, 2015
- 5 min
The Exchange - Loyalty, Customers & Rewards
If you are anything like me, your wallet is filled with cards for loyalty programs. Some programs have migrated to my phone (an evolution...