Kara Holm
Air Canada's Aeroplan Elite Program Fails to Land Customer Benefits
What’s the point of a loyalty program? (Pun intended.) In a perfect world, offering the best products and services would be enough to...
Lateral Thinking About Business
This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.
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Kara Holm
- Jan 1, 2020
- 3 min
Speak to me
We all have products we love and places we like to do business. My admiration for Fluevog, for example, is well documented. But I have...
Kara Holm
- Dec 19, 2019
- 5 min
What's in Store?
This content was originally posted November 27, 2018. If you’re like I am, your inbox has been jammed with offers for Black Friday and...
Kara Holm
- Nov 12, 2018
- 1 min
Gamify Your Resort
Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation. It was a wonderful...
Kara Holm
- Apr 11, 2018
- 5 min
Segmentation for Success
In my last blog I referenced a whitepaper produced by MGM Resorts International called “The Truth About Entertainment.” This paper...
Kara Holm
- Apr 3, 2018
- 4 min
Entertainment as an opportunity
Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag
Kara Holm
- Jun 13, 2017
- 3 min
Specialization: they call me the milk guy.
I have been to three different Atlantic Superstore locations in the last week looking for our favourite ice cream, which is out of stock...
Kara Holm
- Mar 17, 2017
- 5 min
5 Ways to Strengthen Customer Relationships
What happens when a company fails to communicate appropriately with its customers? Frustration, dis-satisfaction and the erosion of...
Kara Holm
- Mar 3, 2017
- 5 min
Secret Sauce to Build Loyalty
We were in Las Vegas last week for meetings. While staying in Vegas we always visit as many places as possible to see what’s happening....
Kara Holm
- Oct 29, 2016
- 3 min
The Age of Personalization
Late to the party, my daughter convinced me to download Bitmoji this week. Now I too have my own personal Emoji that can express my...
Kara Holm
- Aug 19, 2016
- 4 min
In Praise of the Sandwich
There are a number of stories that refer to the creation of the sandwich. They vary in detail, but the basic facts are the same. Context:...
Kara Holm
- Jul 6, 2016
- 5 min
5 ways to achieve great results from your loyalty program
Today’s blog is going to reveal something that’s obvious. I’m almost embarrassed to say it out loud, but I feel compelled to because even...
Kara Holm
- Apr 15, 2016
- 6 min
Making your point: loyalty programs & communication
Dear Readers: You will be happy to know that since becoming a PC Plus member I have redeemed points valued at $250 and that my current...
Kara Holm
- Nov 13, 2015
- 5 min
The Exchange - Loyalty, Customers & Rewards
If you are anything like me, your wallet is filled with cards for loyalty programs. Some programs have migrated to my phone (an evolution...