Welcome

You are in the right place if you are interested in customer engagement and loyalty. I have expertise in gamification as as a method of building more meaningful connections with customers. Specifically, I have unique experience in destination gamification, an approach to bridge the gap between the mobile/digital world and physical destinations.

karaholm

Jan 1
3 min

Speak to me

We all have products we love and places we like to do business. My admiration for Fluevog, for example, is well documented. But I have favourite products in ...

Kara Holm

Dec 19, 2019
5 min

What's in Store?

This content was originally posted November 27, 2018. If you’re like I am, your inbox has been jammed with offers for Black Friday and Cyber Monday since l...

Kara Holm

Nov 12, 2018
1 min

Gamify Your Resort

Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation. It was a wonderful opportunity to review TerraPr...

Kara Holm

Apr 11, 2018
5 min

Segmentation for Success

In my last blog I referenced a whitepaper produced by MGM Resorts International called “The Truth About Entertainment.” This paper reminded me of another s...

Kara Holm

Apr 3, 2018
4 min

Entertainment as an opportunity

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag

karaholm

Jun 13, 2017
3 min

Specialization: they call me the milk guy.

I have been to three different Atlantic Superstore locations in the last week looking for our favourite ice cream, which is out of stock everywhere, and I fe...

Kara Holm

Oct 29, 2016
3 min

The Age of Personalization

Late to the party, my daughter Gala convinced me to download Bitmoji this week. Now I too have my own personal Emoji that can express my feelings in nearly e...

Kara Holm

Aug 19, 2016
4 min

In Praise of the Sandwich

There are a number of stories that refer to the creation of the sandwich. They vary in detail, but the basic facts are the same. Context: The 4th Earl of San...

Kara Holm

Jul 6, 2016
5 min

The most common reason loyalty programs fail to achieve great results

Today’s blog is going to reveal something that’s obvious. I’m almost embarrassed to say it out loud, but I feel compelled to because even though most busines...

Kara Holm

Apr 15, 2016
6 min

Making your point: loyalty programs & communication

Dear Readers: You will be happy to know that since becoming a PC Plus member I have redeemed points valued at $250 and that my current Shoppers Optimum point...

Kara Holm

Nov 13, 2015
5 min

The Exchange - Loyalty, Customers & Rewards

If you are anything like me, your wallet is filled with cards for loyalty programs. Some programs have migrated to my phone (an evolution I appreciate) but t...