Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation. It was a wonderful opportunity to review TerraProForma's research findings and Play the Field pilot learnings that: 1. Support a business case for the use of augmented reality and location technologies in a business context. 2. Show the value of the mobile gamer as a customer for entertainment experiences. Run time: 12.5 minutes. "Gamify Your Resort" Are you seeking ne

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag

For the casino industry, public perception is a serious business issue, and one that is often underestimated. Last weekend I was enjoying some down time, reading magazines, when I came across and article that reminded me of the negative way in which casinos are viewed by many members of the public in Canada, particularly by media and other thought-leaders. The article “Casino Cuisine: Quebec is subsidizing an $11 million restaurant for high rollers. Not everyone is pleased,”

As of Canada Day next year (July 1, 2018 for our American and international readers), cannabis will be legal in Canada, if the Cannabis Act, which was introduced in Parliament last week, receives Royal Assent. What will this mean for businesses in Canada, particularly casinos, and what can we learn from other jurisdictions that have already started down this path? Legalizing Cannabis in Canada Most of the day-to-day factors related to implementing the Cannabis Act will be the

Today’s blog was inspired by some interesting facts that I have researched and interpreted for readers working in the casino industry. This information is relevant to any business that may want to use technology to more effectively engage with its clients and/or employees. There are many potential applications. If you want explore this information, please follow the links to the source material. I am also producing an article on this topic for the next issue of Canadian Gamin

Late to the party, my daughter convinced me to download Bitmoji this week. Now I too have my own personal Emoji that can express my feelings in nearly every situation. Of course the expressions are reductive and totally lacking in nuance and subtlety – but they’re fun! The situations are intended to be simultaneously universal and personal. This is one of the latest steps into the age of personalization: which is to say, I am a market segment of one. We expect this type of cu

My latest contribution to Canadian Gaming Business, "What happens in Vegas... eh? Creating comprehensive entertainment destinations in Canada" appears in the Industry Trends section of the Spring 2017 issue of the magazine. You can read the complete article here. They key points for Canadian casino operators to consider are included below. What we have learned from the Vegas experience? Vegas is not a casino destination. Non-gaming amenities should be profitable. Amenities ma