Lateral Thinking About Business

This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.

Kara Holm

Nov 12, 2018
1 min

Gamify Your Resort

Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation. It was a wonderful...

Kara Holm

Apr 3, 2018
4 min

Entertainment as an opportunity

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag

Kara Holm

May 18, 2017
4 min

Why casinos should care about public perception

For the casino industry, public perception is a serious business issue, and one that is often underestimated. Last weekend I was enjoying...

Kara Holm

Apr 17, 2017
4 min

Cannabis & Casinos

As of Canada Day next year (July 1, 2018 for our American and international readers), cannabis will be legal in Canada, if the Cannabis...

Kara Holm

Nov 10, 2016
6 min

A Mobile Market Opportunity

Today’s blog was inspired by some interesting facts that I have researched and interpreted for readers working in the casino industry....

Kara Holm

Oct 29, 2016
3 min

The Age of Personalization

Late to the party, my daughter convinced me to download Bitmoji this week. Now I too have my own personal Emoji that can express my...

Kara Holm

Jun 8, 2016
1 min

What Happens in Vegas, Eh?

My latest contribution to Canadian Gaming Business, "What happens in Vegas... eh? Creating comprehensive entertainment destinations in...