Lateral Thinking About Business

This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.

Kara Holm

Oct 3, 2019
6 min

Polls are Power. The real-world influence of applied research.

(Halifax, October 3, 2019) I'm reposting this blog from 2015.... since we're in election season in Canada. This year's polls have been...

Kara Holm

Nov 13, 2015
5 min

The Exchange - Loyalty, Customers & Rewards

If you are anything like me, your wallet is filled with cards for loyalty programs. Some programs have migrated to my phone (an evolution...