BIO

Kara Holm

Kara is a big picture thinker who also has the ability to activate ideas and inspire people.

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Throughout her career, Kara's focus has been on interpreting consumer insights and preferences in order to develop actionable business strategies. Areas of expertise include strategic planning, consumer insight interpretation and application, customer engagement, and gamification.

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Most recently, Kara co-founded TerraProForma. We are using the latest technologies to create engaging experiences to find customers and bring them to land based businesses. Our first product is an enterprise solution called Play the Field™. It is an augmented reality mobile treasure hunt that connects with loyalty programs and rewards to move players around destinations.

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Kara writes a blog with business tips and contributes to Canadian Gaming Business Magazine.