PUBLICATIONS

AMERICAN GAMING ASSOCIATION

Gamify Your Destination, October 2018

Kara Holm was selected to participate in the American Gaming Association's Innovation Lab during the 2018 Global Gaming Expo.

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Thanks to the American Gaming Association for allowing us to share our presentation that outlines the business case for using augmented reality in casino resorts.

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See the video here.

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“Gamify Your Resort”

Are you seeking new customers? Are you looking for new ways to reward non-gaming spend? Do you want to grow market share without increasing your marketing investment? Learn how TerraProForma’s customer-facing Play the Field™ app can transform your business by gamifying your casino resort and serve as an enterprise data solution. In this session, learn about their disruptive engagement platform that meets your customers where they live: on their mobile devices.

Please contact Kara Holm to get a copy of our presentation deck.

CANADIAN GAMING BUSINESS MAGAZINE

Integrating Non-Traditional Gaming Products

Canadian Gaming Business: Summer 2018

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Integrating non-traditional gaming products into the North American casino experience

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Kara Holm

CANADIAN GAMING BUSINESS

What Happens in Vegas, eh?

Canadian Gaming Business: Spring 2017

What Happens in Vegas.... Eh?

Kara Holm

CANADIAN GAMING BUSINESS

Mobile Market

Canadian Gaming Business: Winter 2016/2017

Mobile Market: Let's stop talking about millennials already!

Kara Holm

CANADIAN GAMING BUSINESS

Identity Crisis

Canadian Gaming Business: September 20, 2106

Identity Crisis? Ontario adds gender "X" to its drivers' licences, what does it mean for your business?

Kara Holm

CANADIAN GAMING BUSINESS

Data Analytics

Canadian Gaming Business Fall 2016 "Data Analytics: Putting Process Into Practice"

Kara Holm (Contributor)

CANADIAN GAMING BUSINESS

Social Licence

Canadian Gaming Business Winter 2015/2016 "Buying in: Social Licence and the Casino Experience"

Kara Holm

ALL-IN GAMING & HOSPITALITY ADVISORY GROUP

ALL-IN GAMING & HOSPITALITY ADVISORY GROUP

White Paper

Applied Insights & Targeted Growth Strategies for Gaming Operators in Challenged Economies

Kara Holm with contributions by Helen MacMillan

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ALL-IN GAMING & HOSPITALITY ADVISORY GROUP

White Paper

The Power of Social Licence in the North American Casino Industry

Kara Holm and Helen McMillan with Contributions from Robyn McIsaac