Lateral Thinking About Business

This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.

A Young Person's Guide to NFTs

Here’s a problem you need to solve. Let’s say you have a rare Pokémon card you like very much. Your friend Sam gave it to you in exchange...

Forest & Trees or Mountain & Valley

Every business person reaches a moment when the next steps, or the solution to a vexing problem are elusive. From start-ups to mature...

Speak to me

We all have products we love and places we like to do business. My admiration for Fluevog, for example, is well documented. But I have...

What's in Store?

This content was originally posted November 27, 2018. If you’re like I am, your inbox has been jammed with offers for Black ​​Friday and...

Facts, False Assumptions & Reality

This blog first appeared in October 2018. I am revisiting this content as TerraProForma is in the process of writing a white paper...

ARX = Next 10 Years

I first published this blog back in September of 2017. We were a year into our destination gamification business, now called...

Find, Collect & Win: AR & CX

This is a blog from fall 2017. The opening sentences are still true two years later!! Today’s blog addresses two trends. Customer...

Planning: Distraction or Investment?

Strategic planning: keeping your business on track by treating business planning as an ongoing activity, not a fixed event.

Gamify Your Resort

Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation. It was a wonderful...

Connectivity: 2 ways to build business

Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve...

Segmentation for Success

​ In my last blog I referenced a whitepaper produced by MGM Resorts International called “The Truth About Entertainment.” This paper...

Entertainment as an opportunity

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag

Cannabis & Casinos

As of Canada Day next year (July 1, 2018 for our American and international readers), cannabis will be legal in Canada, if the Cannabis...

Secret Sauce to Build Loyalty

We were in Las Vegas last week for meetings. While staying in Vegas we always visit as many places as possible to see what’s happening....

A Mobile Market Opportunity

Today’s blog was inspired by some interesting facts that I have researched and interpreted for readers working in the casino industry....

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