What’s the point of a loyalty program? (Pun intended.) In a perfect world, offering the best products and services would be enough to...

“Andy Warhol: Machine Made,” a collection of five NFTs, was auctioned by Christie’s in May of 2021 raising $3.38 million (USD). This...

Here’s a problem you need to solve. Let’s say you have a rare Pokémon card you like very much. Your friend Sam gave it to you in exchange...

Every business person reaches a moment when the next steps, or the solution to a vexing problem are elusive. From start-ups to mature...

We all have products we love and places we like to do business. My admiration for Fluevog, for example, is well documented. But I have...

This content was originally posted November 27, 2018. If you’re like I am, your inbox has been jammed with offers for Black ​​Friday and...

This blog first appeared in October 2018. I am revisiting this content as TerraProForma is in the process of writing a white paper...

I first published this blog back in September of 2017. We were a year into our destination gamification business, now called...

This is a blog from fall 2017. The opening sentences are still true two years later!! Today’s blog addresses two trends. Customer...

(Halifax, October 3, 2019) I'm reposting this blog from 2015.... since we're in election season in Canada. This year's polls have been...

Strategic planning: keeping your business on track by treating business planning as an ongoing activity, not a fixed event.

Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation. It was a wonderful...

Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve...

​ In my last blog I referenced a whitepaper produced by MGM Resorts International called “The Truth About Entertainment.” This paper...

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag

I have been to three different Atlantic Superstore locations in the last week looking for our favourite ice cream, which is out of stock...

For the casino industry, public perception is a serious business issue, and one that is often underestimated. Last weekend I was enjoying...

As of Canada Day next year (July 1, 2018 for our American and international readers), cannabis will be legal in Canada, if the Cannabis...

What happens when a company fails to communicate appropriately with its customers? Frustration, dis-satisfaction and the erosion of...

We were in Las Vegas last week for meetings. While staying in Vegas we always visit as many places as possible to see what’s happening....