Lateral Thinking About Business

This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.

Kara Holm

Jan 1, 20203 min read

Speak to me

We all have products we love and places we like to do business. My admiration for Fluevog, for example, is well documented. But I have...

Kara Holm

Dec 1, 20195 min read

Facts, False Assumptions & Reality

This blog first appeared in October 2018. I am revisiting this content as TerraProForma is in the process of writing a white paper...

Kara Holm

Oct 3, 20196 min read

Polls are Power. The real-world influence of applied research.

(Halifax, October 3, 2019) I'm reposting this blog from 2015.... since we're in election season in Canada. This year's polls have been...

Kara Holm

Apr 24, 20184 min read

Connectivity: 2 ways to build business

Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve...

Kara Holm

Apr 11, 20185 min read

Segmentation for Success

In my last blog I referenced a whitepaper produced by MGM Resorts International called “The Truth About Entertainment.” This paper...

Kara Holm

Apr 3, 20184 min read

Entertainment as an opportunity

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag

Kara Holm

Nov 10, 20166 min read

A Mobile Market Opportunity

Today’s blog was inspired by some interesting facts that I have researched and interpreted for readers working in the casino industry....

Kara Holm

Nov 13, 20155 min read

The Exchange - Loyalty, Customers & Rewards

If you are anything like me, your wallet is filled with cards for loyalty programs. Some programs have migrated to my phone (an evolution...