Lateral Thinking About Business

This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.

Kara Holm

Dec 19, 20195 min read

What's in Store?

This content was originally posted November 27, 2018. If you’re like I am, your inbox has been jammed with offers for Black Friday and...

Kara Holm

Nov 14, 20194 min read

ARX = Next 10 Years

I first published this blog back in September of 2017. We were a year into our destination gamification business, now called...

Kara Holm

Nov 14, 20195 min read

Find, Collect & Win: AR & CX

This is a blog from fall 2017. The opening sentences are still true two years later!! Today’s blog addresses two trends. Customer...

Kara Holm

Nov 12, 20181 min read

Gamify Your Resort

Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation. It was a wonderful...

Kara Holm

Apr 24, 20184 min read

Connectivity: 2 ways to build business

Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve...

Kara Holm

Apr 3, 20184 min read

Entertainment as an opportunity

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag

Kara Holm

Nov 10, 20166 min read

A Mobile Market Opportunity

Today’s blog was inspired by some interesting facts that I have researched and interpreted for readers working in the casino industry....

Kara Holm

Jul 6, 20165 min read

5 ways to achieve great results from your loyalty program

Today’s blog is going to reveal something that’s obvious. I’m almost embarrassed to say it out loud, but I feel compelled to because even...