Air Canada's Aeroplan Elite Program Fails to Land Customer Benefits
top of page
Lateral Thinking About Business
This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.
Search
What’s the point of a loyalty program? (Pun intended.) In a perfect world, offering the best products and services would be enough to...
Kara Holm
Dec 19, 20195 min read
What's in Store?
This content was originally posted November 27, 2018. If you’re like I am, your inbox has been jammed with offers for Black Friday and...
Kara Holm
Nov 14, 20195 min read
Find, Collect & Win: AR & CX
This is a blog from fall 2017. The opening sentences are still true two years later!! Today’s blog addresses two trends. Customer...
Kara Holm
Nov 12, 20181 min read
Gamify Your Resort
Thanks to the American Gaming Association for allowing us to share our 2018 G2E Innovation Lab presentation. It was a wonderful...
Kara Holm
Apr 24, 20184 min read
Connectivity: 2 ways to build business
Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve...
Kara Holm
Apr 11, 20185 min read
Segmentation for Success
In my last blog I referenced a whitepaper produced by MGM Resorts International called “The Truth About Entertainment.” This paper...
Kara Holm
Apr 3, 20184 min read
Entertainment as an opportunity
Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag
Kara Holm
Jun 13, 20173 min read
Specialization: they call me the milk guy.
I have been to three different Atlantic Superstore locations in the last week looking for our favourite ice cream, which is out of stock...
Kara Holm
Apr 17, 20174 min read
Cannabis & Casinos
As of Canada Day next year (July 1, 2018 for our American and international readers), cannabis will be legal in Canada, if the Cannabis...
Kara Holm
Mar 17, 20175 min read
5 Ways to Strengthen Customer Relationships
What happens when a company fails to communicate appropriately with its customers? Frustration, dis-satisfaction and the erosion of...
Kara Holm
Mar 3, 20175 min read
Secret Sauce to Build Loyalty
We were in Las Vegas last week for meetings. While staying in Vegas we always visit as many places as possible to see what’s happening....
Kara Holm
Nov 10, 20166 min read
A Mobile Market Opportunity
Today’s blog was inspired by some interesting facts that I have researched and interpreted for readers working in the casino industry....
Kara Holm
Oct 29, 20163 min read
The Age of Personalization
Late to the party, my daughter convinced me to download Bitmoji this week. Now I too have my own personal Emoji that can express my...
Kara Holm
Aug 19, 20164 min read
In Praise of the Sandwich
There are a number of stories that refer to the creation of the sandwich. They vary in detail, but the basic facts are the same. Context:...
Kara Holm
Jul 6, 20165 min read
5 ways to achieve great results from your loyalty program
Today’s blog is going to reveal something that’s obvious. I’m almost embarrassed to say it out loud, but I feel compelled to because even...
Kara Holm
Jun 8, 20161 min read
What Happens in Vegas, Eh?
My latest contribution to Canadian Gaming Business, "What happens in Vegas... eh? Creating comprehensive entertainment destinations in...
Kara Holm
Apr 15, 20166 min read
Making your point: loyalty programs & communication
Dear Readers: You will be happy to know that since becoming a PC Plus member I have redeemed points valued at $250 and that my current...
Kara Holm
Nov 13, 20155 min read
The Exchange - Loyalty, Customers & Rewards
If you are anything like me, your wallet is filled with cards for loyalty programs. Some programs have migrated to my phone (an evolution...
bottom of page