I first published this blog back in September of 2017. We were a year into our destination gamification business, now called TerraProForma, and about to launch our first augmented reality (AR) product demo at the Global Gaming Expo in Las Vegas. We had spent our first year of operation in "discovery" – start-up speak for validating your problem/solution dynamic – and product planning/development. Response to the AR destination gamification concept we promote was – and continu

This is a blog from fall 2017. The opening sentences are still true two years later!! Today’s blog addresses two trends. Customer experience (CX) is being enthusiastically embraced by businesses, and augmented reality (AR) is being observed with reservation. We suggest that there is a natural connection between these two trends and that opportunities are present in both. AR: The Unknown Let’s begin by stating the obvious: augmented reality (AR) is hot. Both Apple, as discusse

Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve engagement with their customers and extend their reach. The first is “prosumersim” (see below), and the second is merging the digital and real-world experiences. Trend #1: “PROSUMERISM” Have you heard of the “prosumer”? Thanks to technology and social media platforms, we are not just consuming content, we are now producers. While many of us may be

Today’s blog was inspired by some interesting facts that I have researched and interpreted for readers working in the casino industry. This information is relevant to any business that may want to use technology to more effectively engage with its clients and/or employees. There are many potential applications. If you want explore this information, please follow the links to the source material. I am also producing an article on this topic for the next issue of Canadian Gamin