Lateral Thinking About Business

This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.

Kara Holm

Nov 14, 20195 min

Find, Collect & Win: AR & CX

This is a blog from fall 2017. The opening sentences are still true two years later!! Today’s blog addresses two trends. Customer...

Kara Holm

Apr 24, 20184 min

Connectivity: 2 ways to build business

Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve...

Kara Holm

Apr 11, 20185 min

Segmentation for Success

In my last blog I referenced a whitepaper produced by MGM Resorts International called “The Truth About Entertainment.” This paper...

Kara Holm

Apr 3, 20184 min

Entertainment as an opportunity

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag

Kara Holm

Nov 10, 20166 min

A Mobile Market Opportunity

Today’s blog was inspired by some interesting facts that I have researched and interpreted for readers working in the casino industry....

Kara Holm

Aug 19, 20164 min

In Praise of the Sandwich

There are a number of stories that refer to the creation of the sandwich. They vary in detail, but the basic facts are the same. Context:...