This blog first appeared in October 2018. I am revisiting this content as TerraProForma is in the process of writing a white paper aggregating the insights we have gathered through our work in destination gamification. Fake news and fact versus fiction dominate our modern dialogue. A positive outcome of this sometimes tiresome discourse is that we’re becoming more critical of information sources. We’re also increasingly aware of “news bubbles” or “feedback loops”, where we on

(Halifax, October 3, 2019) I'm reposting this blog from 2015.... since we're in election season in Canada. This year's polls have been quite flat since the Writ dropped, despite some pretty interesting revelations about the leaders and some "hot" issues. My observations about the importance of polls as tools to shape outcomes are even more true today than in 2015. I have an unusual disease. I love elections. This is not my fault. My father was a provincial politician (elected

Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve engagement with their customers and extend their reach. The first is “prosumersim” (see below), and the second is merging the digital and real-world experiences. Trend #1: “PROSUMERISM” Have you heard of the “prosumer”? Thanks to technology and social media platforms, we are not just consuming content, we are now producers. While many of us may be

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag

"Everything in the rear-view" is how [Don Cheadle] describes Hollywood's business plan, which seems to entail ordering more of what worked last year, so a glut turns up three years too late. - Robbie Collin, April 17, 2016, The Telegraph The wide-ranging article (shared by my personal media curator) was mostly focused on the Miles Davis biopic starring, directed and produced by Cheadle. What’s interesting about this comment for readers of this blog is how relevant it is to ot

There are a number of stories that refer to the creation of the sandwich. They vary in detail, but the basic facts are the same. Context: The 4th Earl of Sandwich, John Montagu, was playing cards (for money). Problem: The 4th Earl of Sandwich became hungry. Mitigating Considerations: The 4th Earl of Sandwich did not want to leave the card table. The 4th Earl of Sandwich did not want to get his cards dirty. Solution: The 4th Earl of Sandwich directed a waiter (or his butler) t