Lateral Thinking About Business

This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.

Kara Holm

Dec 1, 2019
5 min

Facts, False Assumptions & Reality

This blog first appeared in October 2018. I am revisiting this content as TerraProForma is in the process of writing a white paper...

Kara Holm

Oct 3, 2019
6 min

Polls are Power. The real-world influence of applied research.

(Halifax, October 3, 2019) I'm reposting this blog from 2015.... since we're in election season in Canada. This year's polls have been...

Kara Holm

Apr 24, 2018
4 min

Connectivity: 2 ways to build business

Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve...

Kara Holm

Apr 3, 2018
4 min

Entertainment as an opportunity

Entertainment is a fundamental need of human beings. Recent research by MGM Resorts International gives us insight into how we see and engag

Kara Holm

Sep 16, 2016
4 min

Don't see the rainbow in your rearview mirror

"Everything in the rear-view" is how [Don Cheadle] describes Hollywood's business plan, which seems to entail ordering more of what...

Kara Holm

Aug 19, 2016
4 min

In Praise of the Sandwich

There are a number of stories that refer to the creation of the sandwich. They vary in detail, but the basic facts are the same. Context:...