We all have products we love and places we like to do business. My admiration for Fluevog, for example, is well documented. But I have favourite products in just about every category. Mascara – Benefit Roller Lash. Electronics – Apple (and yes, I know it’s a cult). Skin Care – Vichy. Inexpensive bubbles – Le Petit Royale. Jeans: None. I’m passionate about the products I love. And very, very loyal. Of course my enthusiasm doesn’t have the same influence as Oprah’s Favorite Thi

Today we explore two trends in the digital universe that businesses should be considering: these are huge opportunities to improve engagement with their customers and extend their reach. The first is “prosumersim” (see below), and the second is merging the digital and real-world experiences. Trend #1: “PROSUMERISM” Have you heard of the “prosumer”? Thanks to technology and social media platforms, we are not just consuming content, we are now producers. While many of us may be

Late to the party, my daughter convinced me to download Bitmoji this week. Now I too have my own personal Emoji that can express my feelings in nearly every situation. Of course the expressions are reductive and totally lacking in nuance and subtlety – but they’re fun! The situations are intended to be simultaneously universal and personal. This is one of the latest steps into the age of personalization: which is to say, I am a market segment of one. We expect this type of cu