Lateral Thinking About Business

This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.

Kara Holm

Apr 15, 2016
6 min

Making your point: loyalty programs & communication

Dear Readers: You will be happy to know that since becoming a PC Plus member I have redeemed points valued at $250 and that my current...

Kara Holm

Nov 13, 2015
5 min

The Exchange - Loyalty, Customers & Rewards

If you are anything like me, your wallet is filled with cards for loyalty programs. Some programs have migrated to my phone (an evolution...