Air Canada's Aeroplan Elite Program Fails to Land Customer Benefits
What’s the point of a loyalty program? (Pun intended.) In a perfect world, offering the best products and services would be enough to...
This has become a rather eclectic business blog that addresses a number of issues relating to business planning, customer loyalty and engagement, and market trends and strategy.
Air Canada's Aeroplan Elite Program Fails to Land Customer Benefits
Andy Warhol NFTs: marrying form & content
A Young Person's Guide to NFTs
Forest & Trees or Mountain & Valley
Speak to me
What's in Store?
Facts, False Assumptions & Reality
ARX = Next 10 Years
Find, Collect & Win: AR & CX
Polls are Power. The real-world influence of applied research.
Planning: Distraction or Investment?
Gamify Your Resort
Connectivity: 2 ways to build business
Segmentation for Success
Entertainment as an opportunity